The questions worth asking before you subscribe

Earned. The links land because a journalist chose to quote your attorney as an expert source, which is why they carry no sponsored labels and no disclosure lines. What you pay for is the continuous sourcing: watching the daily journalist requests, drafting commentary in your attorneys' names, and submitting while the request is open. The publisher is never paid.

Editorial links from real publications usually are, and the monthly report shows exactly what each URL carries rather than making you take our word for it. Publishers set their own policies, so a vendor promising every link will be followed forever is promising something outside anyone's control.

Usually at the attorney's bio page or the firm homepage, because that is what a journalist naturally links when quoting a person. You nominate preferred target pages at onboarding, and coverage of a specific practice topic often links the matching practice page.

We draft it from the onboarding intake, in the attorney's voice, under their name. They can review standing answers any time, or approve every pitch individually at the cost of speed: journalist requests close in hours or days, not weeks.

No. They are averages across clients at each tier: 3 to 4 a month at Visibility, 7 to 10 at Authority, 15 to 20 at Market Leader. Some months run over, some under, and your market's competitiveness moves the number. Be suspicious of anyone selling earned media with a guaranteed count; the two words contradict each other.

Referring domains from real publications are one of several inputs, and they matter most when a competitor has a large authority lead. They will not fix a slow site, thin practice pages, or a firm with 11 reviews against a rival's 400. We sell accumulating citations, not rankings, and any specific ranking promise attached to links is a fabrication.

First mentions typically land inside month one, with the pace normalising by month two, because a journalist request can take weeks to become a published piece. If you need leads this month, paid search buys them and earned media does not.

No, and nobody honest can. We can tell you the kinds of publications that quote lawyers in your practice area, and the report shows what actually landed, including the DR 50+ subset. A vendor guaranteeing a named national outlet at a subscription price is selling a prepaid advertorial, which is a different product wearing better clothes.

Plausibly, and we will not put a number on it. Answer engines lean on consistent citations from sources they trust, and earned mentions in real publications are exactly that shape. Nobody selling an AI visibility figure can measure it for you rigorously, so we do not invoice against one.

Expert commentary given to a journalist is generally the safest public visibility a lawyer can get: nothing publishes as advertising, and nothing is paid to a publisher. But rules vary by state and we are not your lawyers. Tell us at onboarding which state's rules bind you, any required disclaimer language, and any topics that are off limits, and they become standing instructions.

Commentary is about the law and the patterns, never about a client's live matter. The off-limits list from onboarding is enforced on every pitch, and an attorney can veto any standing topic at any time.

No. Google's link spam policy is about links exchanged for payment to the publisher. Nobody pays the publisher here; a journalist chooses to cite a source. This is the link building Google's own documentation points at when it says earn links.

Anyone with an SEO tool can see new links pointing at your site. What they will see is your partners being quoted in real publications, which is the kind of backlink profile competitors copy rather than report.

No. Month to month, cancel any month, no setup fee. Links already earned are yours forever; that is rather the point of earned.

Up or down at any renewal, no penalty either way. Most firms that start at Visibility and read two reports move up, and we would rather that happen when the report convinces you than when a contract forces you.

It will happen; averages have two sides. The report shows the month plainly, and the honest measure is the trailing few months against the tier's range. A subscription persistently under its range is a conversation we start, not one you have to.

Cancel before a renewal and you simply are not billed again. If we have taken a month's payment and no sourcing work has begun on that month, it is refunded in full. The refund policy spells out each case.

Card, monthly, through Stripe. We never see your card details.