Monthly packages
Earned links, every month, on subscription
These packages work differently from everything else we sell. Nothing is bought from a list. Journalists post requests for expert sources every day, and your attorneys get pitched as those experts. When a reporter uses the commentary, the publication links to your firm. You pay a flat monthly rate and the mentions accumulate.
Visibility
$699/mo
A solo or small firm that wants its name accumulating in real publications without a campaign to manage.
- An average of 3 to 4 earned editorial links per month
- 1 to 2 of them from publications at Domain Rating 50 and above
- Your attorneys positioned as the quoted experts
- Monthly report with every URL
Authority
$1,299/mo
A firm competing in a real market that needs authority building steadily, not in one burst.
- An average of 7 to 10 earned editorial links per month
- 2 to 4 of them from publications at Domain Rating 50 and above
- Your attorneys positioned as the quoted experts
- Monthly report with every URL
Market Leader
$1,999/mo
A firm that intends to be the most-cited name in its market and is buying pace as much as volume.
- An average of 15 to 20 earned editorial links per month
- 4 to 8 of them from publications at Domain Rating 50 and above
- Your attorneys positioned as the quoted experts
- Monthly report with every URL
Link counts are averages, and they vary month to month with how competitive your market is. That is the honest shape of earned coverage: nobody can schedule a journalist. No contract, cancel any month.
What a link costs at each pace
The per-link arithmetic, using each package's average range. Volume buys the rate down.
| Package | Monthly price | Average links per month | Effective cost per link |
|---|---|---|---|
| Visibility | $699 | 3 to 4 | $175 to $233 |
| Authority | $1,299 | 7 to 10 | $130 to $186 |
| Market Leader | $1,999 | 15 to 20 | $100 to $133 |
Compare that against the market. Agency-facing resellers publish guest placements at $150 to $190 per link wholesale, and those are paid placements a publisher was compensated to run. These are earned citations from journalists quoting your attorneys, at $100 to $233 effective, with the sourcing running continuously instead of being spun up per order.
Most firms comparing these three columns land on Authority, which is why it carries the flag.
Start AuthorityHow the earning actually works
Journalists ask, every day
Reporters at publications large and small post daily requests for expert sources: a family lawyer to explain a custody ruling, an injury attorney on a recall, an immigration lawyer on a policy change.
Your attorneys answer them
We watch the requests that fit your practice areas and draft expert commentary in your attorneys' names, from a short intake about their experience and positions. You can review standing answers any time.
Coverage lands with a link
When a reporter uses the commentary, the piece typically names the attorney, the firm, and links back. That is an earned editorial link: a real journalist chose to cite you.
The report shows every URL
Monthly, clickable, yours to forward. Averages vary month to month; the report is where the actual number lives.
Why this suits law firms specifically
- It compounds the thing lawyers already have: expertise. A firm's partners hold genuinely quotable opinions on the law. Most businesses buying links have nothing a journalist wants.
- The byline does double duty. A partner quoted in a real publication is a link for the crawler and a credential for the referral source, the client, and the bio page.
- It reads as coverage because it is coverage. No disclosure lines, no sponsored labels, no pattern of identical placements for a competitor to point at.
The trade for that authenticity is variance. Some months run over the average, some under. A firm that needs a guaranteed count on a guaranteed date should buy placements from the shelf instead, and we will say so at intake.
Package questions
What happens right after checkout?
A short onboarding form: practice areas, the attorneys who can be quoted, their credentials, topics they will and will not comment on, and target pages. Sourcing starts the same week. The first mentions typically land inside the first month, and the first report arrives on your first monthly anniversary.
Are the link counts guaranteed?
No, and be suspicious of anyone in earned media who guarantees one. They are averages across our clients at each tier, and your market's competitiveness moves the number. What is fixed is the price, the effort running continuously, and the report showing exactly what landed.
Do my attorneys have to write anything?
No. Commentary is drafted from an intake about their experience and positions, in their voice, and they can review standing answers whenever they like. Attorneys who want tighter control can approve every pitch, at the cost of speed: journalist requests close fast.
Is this compliant with attorney advertising rules?
Expert commentary to a journalist is generally the safest coverage a lawyer can get, and nothing publishes as advertising. But rules vary by state and we are not your lawyers: tell us at onboarding which state's rules bind you and any topics that are off limits, and they go into the standing instructions.
Can I switch or cancel?
Up or down a tier at any renewal, cancel any month, no contract. Links already earned are yours forever; that is rather the point of earned.
If steady, accumulating authority is the gap, pick the pace and start this week.
Start with Authority